Founded in East London by Wil Beedle, Shoreditch Ski Club creates eco-outerwear with attitude for the city and the slopes.  

We mix the cutting-edge vibes of our Shoreditch home with the technical spec of performance-wear to introduce unique new silhouettes to transitional seasons and cold weather culture.

We are also 100% committed to making clothes which adhere to the best sustainable practices. From our iconic puffers to perfect bombers, our unique leather jackets and exquisite shearlings. 

For example, our signature Willow Puffer Jackets are made from 100% recycled fibres – from the shell and lining to the feather-free fill. As we like to say, there’s the equivalent of “10 plastic bottles in every jacket”.

All our Puffers are all thermo-tested to -10 degrees Celsius and water-repellent.  

So yes you can ski in them. Or just be in them.

The members of the Shoreditch Ski Club like to be in them. Who are they?

Bella Hadid, Emily Ratajkowski, Karlie Kloss, Miranda Kerr, HoYeon Jung, Vittoria Ceretti, Katie Holmes, Maisie Williams and Brie Larson… 

They all like to wear them. 

And so can you.

You’ve come to the right place.